The sale of your property is probably one of the most important decisions you may ever make
Factors directly influencing the property market
Selling your property raises a number of very important issues you need to consider. Addressing these correctly will have a significant impact on the amount you receive from the sale of your property.
Ask your agent to provide you with an accurate comparative market analysis, which compares property to other similar properties that you have recently sold and that are for sale. This is the only way to accurately determine what your market value is. Don’t list with the agent that just promises you the highest price. This means nothing and is an unethical way for an estate agent to secure your listing, only to disappoint you later. It is the market that determines the market value, not the agent.
To achieve the maximum market value, it’s imperative your property receives a comprehensive, written and guaranteed marketing plan. Don’t fall for empty promises. Ask your agent to provide you with such a written marketing plan and make sure you are comfortable your property will be exposed to attract the best buyers in the market.
Poor service will cost you dearly. A written promise gives you the piece of mind that the levels of communication and feedback will keep you fully informed. Don’t believe any empty promises. Make sure it is in writing. And make sure your mandate includes a clause that allows you to cancel the mandate should the agent not deliver their service and marketing plans.
One size does not fit it all. Make sure you pay a fee that is fair, and relates to the marketing and service your agent will deliver. At Harcourts Capital, we have a number of different selling and marketing packages that gives you the flexibility to choose a product that suits your pocket and needs.
There are many agents to choose from. Are agents are not equal. Choose an agent who:
Ultimately, as a seller, your decision will have a significant impact on the result you achieve and the experience you have. Ensure you choose an agent and agency on their ability to market and sell your property, not on the price they promise you, which in any event, is determined by the market not the agent. Together you can work to achieve the best price the market will pay. When you select wisely you will ensure you receive the service, marketing and skills necessary to sell your property for a market-related price while at the same time ensuring the experience is a pleasant one. For more information, please contact our office or the relevant agent by clicking on their email address and a suitable, qualified real estate professional will assist you.
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If you are not going to entrust us with marketing your property, please ask the following questions to qualify any other estate agency/agent with whom you want to do business:
You want to sell your property at the highest possible price, within a reasonable period of time and with the least inconvenience.